Soy Taco Branding Project

Soy Taco is the brainchild of a vegan business owner in my town. He asked me to develop a logo for his newest idea - an entirely vegan taco truck.

As someone who has dabbled in the vegetarian lifestyle for years, I found this idea to be a very delicious one indeed! I wanted to incorporate a handmade, homespun feel, so I incoporated illustration of taco ingredients and tex-mex themes and paired it with some hand drawn type to create the branding.